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The history of Black Friday

Black Friday has transformed from an American tradition into a global shopping event like no other. Originating in the United States after Thanksgiving, it now stands for discounts and deals that attract millions worldwide. In the following paragraphs, we’ll dive into its fascinating origins and explore how Black Friday grew from a national event into an international shopping sensation.


When is Black Friday 2024?


In 2024, Black Friday falls on November 29 – the ideal time to snag exceptional deals on everything from tech and fashion to exclusive mobile and internet plans.

At yallo, Black Friday often kicks off early in November, with attractive offers available starting from 04. November. Discover all the deals on the official yallo Black Friday 2024 page.


Where does the name “Black Friday” come from?


Where does the term “Black Friday” actually come from? Its origins are diverse and fascinating. One well-known explanation points back to the United States in the 1960s: in accounting, black ink indicated profits, while red ink represented losses. The day after Thanksgiving traditionally saw the highest sales of the year, allowing businesses to “go into the black” with their profits.

Another origin links the name to the famous Macy’s parade in 1924, which kickstarted the Christmas shopping season. The crowds and traffic on the day after Thanksgiving contributed to the expression “Black Friday.” Today, Black Friday is a date eagerly awaited by consumers, marking the beginning of holiday shopping worldwide.

Black Friday: From a single day to Black Week


Originally a one-day event, Black Friday has grown into a full week, or even longer, of shopping deals. Thanks to the rise of e-commerce and increased demand, Black Friday now offers a shopping experience that goes well beyond a single day.
Online shopping allows customers to browse their favorite deals from the comfort of home. During the Black Friday season, a perfect balance is struck between physical stores and digital deals, giving everyone the chance to make the most of promotions. From tech and fashion to services like mobile and internet plans, the event leaves no wish unfulfilled and reaches beyond geographical borders.

The psychology behind Black Friday: Savings and excitement


A large part of Black Friday’s success is based on psychological factors. Discounts, limited quantities, and exclusive offers create a unique excitement around this shopping day. The idea of scoring a product at a fraction of its usual price appeals to many consumers, and the feeling of having found the best deal is often as valuable as the discounts themselves.
The Black Friday experience goes beyond the purchase itself: the “hunt” for bargains and the interaction with other customers also looking for deals create a community of shopping enthusiasts. For many, Black Friday is an unforgettable event, valued as much for the emotions as for the savings.

Black Friday around the world


Black Friday is no longer just an American phenomenon. In Europe and other parts of the world, consumers have embraced Black Friday as a prime opportunity to secure great deals. While the first European Black Fridays were mainly online, many brick-and-mortar stores now also offer discounts.

Smart shopping tips for Black Friday: The ultimate guide


To make the most of Black Friday and only buy what you truly need, good preparation is essential:


- Set your goals (and budget): Make a list of products you really need and prioritize them. A clear goal helps you stay focused and avoid distractions from tempting deals.


- Stay informed early: Many stores release their Black Friday deals in advance. Sign up for newsletters and follow brands on social media to be among the first to know about the best offers.


- Compare prices: Not every deal is a bargain. Use price comparison sites and track price trends to make sure you’re truly saving.


- “In Online Shopping We Trust”: The best deals are often online. However, check return policies and shipping costs to avoid surprises.


- Protect your data privacy: During Black Friday, pay close attention to your data security. Shop only from trusted sellers and opt for secure payment methods.

Black Friday 2024: More than just a shopping day


For many consumers, Black Friday has become much more than a day of discounts. It marks the start of the holiday season and offers the chance to fulfill long-held wishes without breaking the budget. Whether it’s electronics, fashion, or mobile and internet plans, Black Friday is now an essential part of our shopping culture, and in 2024, millions worldwide will eagerly await the best deals.

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